Like many writers I make mistakes. Often through laziness or as a result of not checking properly when autocorrect kicks in - a favourite being to change 'its' to 'it's' regardless of the subject to which it's attached.
Heston Blumenthal clearly puts his name to many things but I wonder if any of his team proof read the packaging of products he endorses. This thermometer arrived today claiming to '... mainain optimum oven temperature...' I like to think even at my most inert I'd have spotted this one. Then again, mabe not...
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