Wednesday, 3 July 2013

Day 184. Good branding catches your eye.


A trip to the North West for work presented the opportunity to visit my sister in Liverpool. As we strolled back to the car, we passed this retro ice cream van. I love the simplicity of its branding, reminiscent of vanilla ice cream with raspberry sauce.

Just delightful. Sadly it wasn't open for us to see if the product lived up to the promise of the packaging. Maybe next time.

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