Today was all about Comic Relief and I needed it running a major campaign for Transform. Basically we shared some stupid photos of the Transform team (myself included) with our clients and sent them a batch of red nose accessories and sweeties, asking them to tweet us their own photos. We then made a donation to RND on behalf of their team.
I hoped for a good response but never expected such a high level of ingenuity: planking in the office, red noses making a dash for it in the lift and even Henry VIII at Hampton Court Palace switching from French campaigns to RND campaigning. It was full on and a terrific experience. To date with our donations and the additional donations from people who saw the campaign we are running at £615. Do something funny for money? We did just that.
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