I don't know about you but I rarely receive junk mail any more now that email is the channel of choice for most companies. Not only is it cheaper to create and send but it's also easier to track responses. Thank heavens for Tiffany's Cupid themed Valentine's Day brochure; a luxurious reminder that sometimes customer experience is more important than open rates and click throughs.
The stars are out in the Tiffany blue night sky and although I won't be buying anything this month, it's a wonderfully tactile reminder of why I have in the past and may again in the future.
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